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  <title>CutURL</title>
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  <description>Shorter links, smarter UK campaigns.</description>
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  <lastBuildDate>Sun, 08 Nov 2026 02:15:12 GMT</lastBuildDate>
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    <title>The Exit Plan Matters More Than the Demo: Buying a Link Shortener Without Getting Stuck</title>
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    <description>Most link-shortener purchases start with a demo and end with a contract nobody reads. This procurement checklist gives UK charities and SMEs twelve questions to ask about UK GDPR, data ownership, custom domains, exit rights and the awkward business of staff and agencies moving on.</description>
    <author>CutURL</author>
    <category>Link Audits</category>
    <pubDate>Sun, 08 Nov 2026 00:10:47 GMT</pubDate>
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    <title>The Pub Table Test: Getting QR Campaigns Right Where People Actually Scan</title>
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    <description>A QR code is only as good as the page behind it. This field guide walks UK pubs, pop-ups and parish councils through destination testing, dynamic redirects, scan analytics, privacy notices and the design rules that stop a printed code failing in the rain.</description>
    <author>CutURL</author>
    <category>Measurement</category>
    <pubDate>Sun, 08 Nov 2026 00:10:47 GMT</pubDate>
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    <title>When Campaign Links Quietly Die: A Link-Rot Audit for UK Charities and Councils</title>
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    <description>Campaign URLs fail quietly: a council site restructures, an event page expires, a charity microsite disappears. Here is a practical quarterly audit method UK comms teams can run in an afternoon, plus clear rules for redirecting, archiving or retiring a destination.</description>
    <author>CutURL</author>
    <category>Link Audits</category>
    <pubDate>Sat, 07 Nov 2026 20:10:46 GMT</pubDate>
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    <title>The Cookie Crumbles, the Click Remains: Why UK Marketers Should Own Their Short Links</title>
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    <description>Third-party tracking keeps getting harder, but every branded short link gives you a click record on your own domain. Here is how UK teams can turn link data into disciplined, privacy-conscious measurement.</description>
    <author>CutURL</author>
    <category>Measurement</category>
    <pubDate>Sat, 07 Nov 2026 20:10:46 GMT</pubDate>
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